FRANCHISE

FREEDOM

PREVIEW | AUGUST 9

A mesmerizing flying sculpture by Studio Drift with 300 drones that will lighten the skies of Amsterdam.

Studio-Drift
Registration of Franchise Freedom, a flying sculpture by Studio Drift in collaboration with BMW, premiered at Art Basel Miami Beach, december 2017.

FRANCHISE

FREEDOM

Franchise Freedom, a flying sculpture by Studio Drift in collaboration with BMW and powered by Intel Drone Light Shows, is a performative artwork exploring the intersections between technology, science, nature and art. Sweeping the European skies for the very first time, a luminous flock of birds portrayed by a swarm of 300 Intel drones, exposes the tension between individual freedom by safety in numbers. The performance takes place in Amsterdam above the IJ on 3 nights from 10-12 August, to music composed by Joep Beving and coincides with the solo exhibition Studio Drift: Coded Nature, currently on view at the Stedelijk Museum Amsterdam.

SUPPORT THIS ART PROJECT

Thanks to our generous sponsors we have a large part of the funding of this artwork in place. Studio Drift is currently covering the missing funds, in order to make the performance happen. To generate the part of the funding that is still missing to cover the cost of this artwork, Studio Drift organises a private event on the premiere night of Franchise Freedom at Pllek, from where the performance can be best viewed.

 

Support this project by purchasing one of the art support packages and help Franchise Freedom reach its European Premiére.

ART
SUPPORT
PACKAGE

€100,00

Location: Pllek
T.T. Neveritaweg 59, Amsterdam

Date & Time: 9th of August 21:00 – 23:30

. . . . . . . .

    • Exclusive preview of the performance with drinks and a first class view*

 

    • A special live mini-concert composed and performed by Joep Beving

 

ART + DINNER
SUPPORT
PACKAGE

€175,00

Location: Pllek
T.T. Neveritaweg 59, Amsterdam

Date & Time: 9th of August 18:30 – 23:30

. . . . . . . .

    • A private dinner with the artists in celebration of Franchise Freedom

 

    • Exclusive preview of the performance with drinks and a first class view*

 

    • A special live mini-concert composed and performed by Joep Beving

 

PREMIUM
ART + DINNER
SUPPORT PACKAGE

€475,00

Location: Pllek
T.T. Neveritaweg 59, Amsterdam

Date & Time: 9th of August 18:30 – 23:30

. . . . . . . .

    • A private dinner with the artists in celebration of Franchise Freedom

 

    • Exclusive preview of the performance with drinks and a first class view*

 

    • A special live mini-concert composed and performed by Joep Beving

 

 

    • Your name credited in the film that will be made of ‘Franchise Freedom in Amsterdam’

 

    • An afternoon at the Stedelijk Museum with artists Lonneke Gordijn and Ralph Nauta in conversation with Daniel Palmer, associate curator of Public Art Fund New York on art in the public realm.

 

DISCLAIMER

* Due to the fact that the preview performance is a rehearsal, as opposed to the regularly scheduled public performances, start and stop times of the performance itself are subject to uncertainty due to potential unforeseen (technical) issues. In a worst case scenario, the performance on the 9th of August in its entirety may not be performed during the scheduled time-slot or at all that night. This will not impact any other aspects of the event and does not constitute a refund.

 

Since the drones cannot fly during rain or strong winds, Franchise Freedom is weather dependent. Thus the possibility exists the drones cannot fly during one or more nights. The private event on the 9th of August will happen regardless. In case of a full 4 nights of rain or other unexpected circumstances and the drones cannot take-off any night, Studio Drift still has to pay for all expenses of the drone performance. In such a case support packages will be reimbursed for 30 percent only. The private event, artist dinner, Stedelijk Museum tickets, Dandelight and access to the talk will still be supplied.

NAMED BEST OF

ART BASEL MIAMI

CODED

NATURE

Franchise Freedom is a creation by Studio Drift, an Amsterdam based studio founded by Lonneke Gordijn and Ralph Nauta. By manipulating light and movement, they examine existing and new relationships between nature, technology and mankind. Their first museum solo Coded Nature at Stedelijk Museum comprises a decade of their exploration. You can visit the exhibition until 26 August 2018.

Special thanks to
Studio-Drift-footer

FRANCHISE

FREEDOM

PREVIEW
AUGUST 9

A mesmerizing flying sculpture by Studio Drift with 300 drones that will lighten the skies of Amsterdam.

FRANCHISE

FREEDOM

Franchise Freedom, a flying sculpture by Studio Drift in collaboration with BMW and powered by Intel Drone Light Shows, is a performative artwork exploring the intersections between technology, science, nature and art. Sweeping the European skies for the very first time, a luminous flock of birds portrayed by a swarm of 300 Intel drones, exposes the tension between individual freedom by safety in numbers. The performance takes place in Amsterdam above the IJ on 3 nights from 10-12 August, to music composed by Joep Beving and coincides with the solo exhibition Studio Drift: Coded Nature, currently on view at the Stedelijk Museum Amsterdam.

SUPPORT THIS ART PROJECT

Thanks to our generous sponsors we have a large part of the funding of this artwork in place. Studio Drift is currently covering the missing funds, in order to make the performance happen. To generate the part of the funding that is still missing to cover the cost of this artwork, Studio Drift organises a private event on the premiere night of Franchise Freedom at Pllek, from where the performance can be best viewed.

Support this project by purchasing one of the art support packages and help Franchise Freedom reach its European Premiére.

ART SUPPORT PACKAGE

€100,00

Location: Pllek
T.T. Neveritaweg 59, Amsterdam

Date & Time: 9th of August 21:00 – 23:30

. . . . . . . .

    • Exclusive preview of the performance with drinks and a first class view*

 

    • A special live mini-concert composed and performed by Joep Beving

 

ART + DINNER SUPPORT PACKAGE

€175,00

Location: Pllek
T.T. Neveritaweg 59, Amsterdam

Date & Time: 9th of August 18:30 – 23:30

. . . . . . . .

    • A private dinner with the artists in celebration of Franchise Freedom

 

    • Exclusive preview of the performance with drinks and a first class view*

 

    • A special live mini-concert composed and performed by Joep Beving

 

PREMIUM ART + DINNER SUPPORT PACKAGE

€475,00

Location: Pllek
T.T. Neveritaweg 59, Amsterdam

Date & Time: 9th of August 18:30 – 23:30

. . . . . . . .

    • A private dinner with the artists in celebration of Franchise Freedom

 

    • Exclusive preview of the performance with drinks and a first class view*

 

    • A special live mini-concert composed and performed by Joep Beving

 

 

    • Your name credited in the film that will be made of ‘Franchise Freedom in Amsterdam’

 

    • An afternoon at the Stedelijk Museum with artists Lonneke Gordijn and Ralph Nauta in conversation with Daniel Palmer, associate curator of Public Art Fund New York on art in the public realm.

 

DISCLAIMER

* Due to the fact that the preview performance is a rehearsal, as opposed to the regularly scheduled public performances, start and stop times of the performance itself are subject to uncertainty due to potential unforeseen (technical) issues. In a worst case scenario, the performance on the 9th of August in its entirety may not be performed during the scheduled time-slot or at all that night. This will not impact any other aspects of the event and does not constitute a refund.

 

Since the drones cannot fly during rain or strong winds, Franchise Freedom is weather dependent. Thus the possibility exists the drones cannot fly during one or more nights. The private event on the 9th of August will happen regardless. In case of a full 4 nights of rain or other unexpected circumstances and the drones cannot take-off any night, Studio Drift still has to pay for all expenses of the drone performance. In such a case support packages will be reimbursed for 30 percent only. The private event, artist dinner, Stedelijk Museum tickets, Dandelight and access to the talk will still be supplied.

NAMED BEST OF

ART BASEL MIAMI

CODED

NATURE

Franchise Freedom is a creation by Studio Drift, an Amsterdam based studio founded by Lonneke Gordijn and Ralph Nauta. By manipulating light and movement, they examine existing and new relationships between nature, technology and mankind. Their first museum solo Coded Nature at Stedelijk Museum comprises a decade of their exploration. You can visit the exhibition until 26 August 2018.

Special thanks to
Studio-Drift-footer